![]() Named "Most Affordable California Cuisine" this year by the East Bay Express. The food at Café Muse, the lunchtime destinationįor Berkeley staffers and museum patrons alike that Ross opened in 2003, was But quality was more important to him than the bottom line." Apparently, the Orange Julius chain had very strict, cost-conscious recipes that franchisees were supposed to follow, but Ross's father was always "subversively substituting high-end hot dogs and fresh orange juice, which would get him in trouble. Operated several fast-food-type stands throughout the '70s in the Bay Area.Īmong them were a frozen-yogurt stand, a jellybean stand, and an Orange Julius, an early juice-and-smoothie franchise. His mother was an excellentĬook, and his father, in addition to buying and selling clothes wholesale, (The family lived in Menlo Park, but hisįather had owned the Strada property and the adjacent Bancroft Hotel sinceġ979.) Like Berkeley, food also ran in the family. Ross opened Caffè Strada, the bustling coffee and pastry shop on Bancroft He was not a particularly dedicated student, he admits, always looking forward to when he would be done with school and out in the business world.įollowing graduation and a stint in Russia as an amateur filmmaker, in 1989 He chose his major not because it was well-suited to coffee-shop discussions, but because it embodied "what undergraduate education should be - learning to love knowledge and what was out in the world," he explains. It epitomized college for me."Īt Berkeley, Ross studied philosophy, concentrating on classical thinkers like Aristotle and Plato. "I liked hanging out in Berkeley, the city and the energy here. Recalls - followed by Ross's older brother in the '70s. Had that whole experience of being gassed by Ronald Reagan," Ross His older sister attended Berkeley in the late '60s - "she That to me is the essence of Berkeley."īoth Berkeley and good food have been present in Ross's life for almost as At Strada, his first (and, he admits, still his favorite) business, "you'll see Nobel laureates holding informal office hours next to teenagers with skateboards. They're places where community develops," says Ross. ![]() "I have always thought food places should have more significance than just delivering food. (For more on Café Muse, see the Berkeleyan's 2004 article, " What’s Popular with students, faculty and staff for their combination of low-keyĪmbience and carefully prepared, mostly organic food at budget prices. Restaurant, which opened next to Strada on Bancroft in February. Just east of BAM on Bancroft Way at College Ave., and Adagia, his first full-service Moffitt Library, Boalt Hall's Café Zeb, the Berkeley Art Museum's Café Muse, Ross operates five eateries on or near campus: the Free Speech Movement Café in 'A beacon for other businesses': BerkeleyĪlum Daryl Ross takes budget organic mainstreamĭaryl Ross may have completed his bachelor's degree at UC Berkeley in 1985, after the standard four years, but in all the ways that count, he's never left. House, a Presbyterian ministry that renovated the 1927īuilding to house students and Adagia. In February in the former multipurpose room of Westminster Latest eatery near or on the Berkeley campus. Alum Daryl Ross in the main dining room of Adagia, his
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